Short-term rental in Casablanca is undergoing a profound transformation in 2025: Morocco's economic capital is no longer solely a business traveller market, but welcomes an increasingly diverse clientele that generates unprecedented opportunities for landlords.
The Short-Term Rental Market in Casablanca
Casablanca is Morocco's largest city with more than 4 million inhabitants in its urban area. Unlike Marrakech or Agadir, it is not perceived as a classic tourist destination — which is simultaneously its weakness and its strength.
Its weakness: leisure travellers often pass through Casablanca without stopping, preferring to quickly reach the medinas or beaches.
Its strength: Casablanca concentrates a stable and diverse accommodation demand. Professional travellers (expats, consultants, executives on assignment) represent a large share of the clientele. They look for well-equipped apartments for stays of 3 to 30 days, often at rates higher than tourist stays. In parallel, the Moroccan diaspora visiting family, interns and trainees, families in transit — all contribute to a regular occupancy rate throughout the year.
In 2025, the number of active listings in Casablanca across Airbnb and Booking.com combined is estimated at over 2,500, with annual growth of approximately 20%. Average prices range from 300 to 600 MAD per night for a well-located one-bedroom apartment.
Most In-Demand Neighbourhoods
The choice of neighbourhood is decisive for your occupancy rate and price level in Casablanca.
Maarif and Gauthier are the most premium neighbourhoods. They concentrate restaurants, trendy cafés and nightlife. Well-renovated apartments there easily reach 700 to 1,000 MAD per night. Clientele is international and demanding.
Anfa and CIL attract families and business travellers looking for peace and security. Spacious accommodations (2 to 3 bedrooms) perform very well for medium stays (1 to 3 weeks).
The City Centre and the area around Place Mohammed V benefit from excellent transport accessibility. Ideal for short professional stays. Competition is fierce but demand is sustained.
Ain Diab and the Corniche offer a unique seaside alternative for a business city. In summer, demand explodes for apartments with sea views or near the beaches.
Les Princesses, Racine and Palmier are intermediate residential neighbourhoods offering good value for tenants and solid profitability for owners.
Local Regulations
Short-term rental regulations in Casablanca are evolving. Here's what you need to know in 2025:
No specific prior authorisation is currently required to put an apartment on short-term rental in Casablanca, unlike certain European cities. However, the regulatory situation is evolving and it is recommended to stay informed of municipal orders.
Co-ownership agreement is essential in apartment buildings. Some co-ownership boards in Casablanca have begun to ban or regulate short-term rental. Check the co-ownership rules before getting started.
Tax obligations are clear: short-term rental income is taxable. You must declare it to the General Tax Directorate. The property income regime applies, with a 40% deduction on gross revenues. Keep precise records of your receipts.
Tourist tax collection is being structured. Airbnb already automatically collects and remits certain taxes in several cities. Check with your municipality for local obligations.
Estimated Profitability
The profitability of a short-term rental apartment in Casablanca depends on several factors, but here are realistic figures for 2025:
Well-located one-bedroom apartment (Maarif, Gauthier)
- Equivalent long-term rental: 4,500–5,500 MAD/month
- Short-term rental revenue (65% occupancy rate): 8,000–12,000 MAD/month
- After charges (cleaning, platform fees, electricity): net profit 5,000–8,000 MAD/month
- Additional profitability vs. long-term: +60 to +100%
Two-bedroom apartment in a quiet residential area
- Equivalent long-term rental: 7,000–9,000 MAD/month
- Short-term revenue (55% occupancy rate): 10,000–15,000 MAD/month
- After charges: net profit 6,000–10,000 MAD/month
These figures assume active management, an optimised listing and responsive communication.
How to Get Started
Step 1: Evaluate your property. Ask yourself whether your apartment meets the expectations of the target clientele. A business traveller in Casablanca expects high-speed WiFi, a coffee machine, a desk or workspace, and quality linens. Invest in these elements before publishing.
Step 2: Create optimised listings. Professional photos, detailed description in French, Arabic and English, clear cancellation policy. On Airbnb and Booking.com, the quality of the listing directly determines your visibility.
Step 3: Set up your pricing. In Casablanca, think inverted seasonality compared to seaside destinations: high season is September–June, the low point is July–August. Adapt your prices accordingly.
Step 4: Automate communication. Business travellers are often rushed and demanding. A quick confirmation message, clear arrival instructions and frictionless check-in are essential. SakanAI automates all this communication via WhatsApp, in Darija, French and English according to your interlocutor.
Step 5: Build your service provider network. A reliable cleaning service is your most important partner. In Casablanca, several agencies specialising in short-term rental services have emerged over the past two years — they know the expected standards and work on flexible schedules.
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